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Narrative DNA: The Science of Retelling Stories
Exploring the history and science behind why we retell stories over and over and how they exist in everything we consume.
ARC Brand & Creative
1 hour ago3 min read


TRUE FILM EMULATION: Building a Photochemical Pipeline
Film emulation covers a lot of ground. LUT packs, PowerGrades, process-based plugins. They all aim for the same goal but get there differently, and the differences matter more than most people realize. We've tried most of them, and have always yearned for something better...something more realistic to the nature of process of film. We developed a film emulation plugin is a process-based photochemical pipeline built from measured sensitometric scan data of the Kodak Vision3 2
ARC Brand & Creative
Mar 209 min read


Hollywood's Reboot Obsession: What it Teaches Us About Brand Reinvention
Hollywood can’t stop rebooting old favorites. From The Office, to Harry Potter, Jurassic Park, and every superhero reimagining in between, we’ve seen it all. Sometimes we roll our eyes at the idea of ANOTHER remake, and sometimes we just ignore it because its become commonplace. But, there’s a reason these stories keep coming back. Nostalgia sells. Current socially-accepted fads and ideas are updated around the core idea, but the familiarity comforts us. Thus, we have reboo
ARC Brand & Creative
Oct 15, 20253 min read
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