Hollywood can’t stop rebooting old favorites. From The Office, to Harry Potter, Jurassic Park, and every superhero reimagining in between, we’ve seen it all. Sometimes we roll our eyes at the idea of ANOTHER remake, and sometimes we just ignore it because its become commonplace. But, there’s a reason these stories keep coming back. Nostalgia sells. Current socially-accepted fads and ideas are updated around the core idea, but the familiarity comforts us. Thus, we have reboo

Why brands are embracing docu-style storytelling Modern audiences are quick to tune out anything that feels overly scripted or staged....

Branding Beyond a Logo A brand is more than a graphic mark. It is the promise you make to your customers, the personality you show the...